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Hurjui

About

I'm Mihai Hurjui. I run A/B tests and personalization in Adobe Target, and have done that hands-on for six years, first at HP and now at IBM.

Outside that work I build AI automation, for marketing operations and for coding agents, and I run SEO experiments on sites I own. This site is where I write up what I find in all three.

I work at IBM. What I write here is my own view and does not necessarily represent IBM's positions, strategies or opinions.

Work

  1. Dec 2024 to present

    Testing and Personalization Strategist, IBM

    I build and run A/B tests, multi-arm tests and Experience Targeting activities in Adobe Target, report each one in Customer Journey Analytics, and debug delivery and tracking problems across Target, the Web SDK and tags.

  2. Aug 2020 to Dec 2024

    Product Owner, Adobe Target, HP Inc.

    Ran setup, prioritization and troubleshooting of A/B tests and personalization campaigns in Adobe Target with marketing, IT and design teams. Onboarded market teams onto Adobe Target.

  3. Apr 2018 to Aug 2020

    Project Manager, Landing Pages (EMEA), HP Inc.

    Managed the creation, updates and troubleshooting of campaign landing pages across EMEA markets, coordinating marketing and development teams.

  4. May 2016 to Apr 2018

    Digital Operations Specialist, HP Inc.

    Issue tracking, localization coordination and content accuracy across markets.

Education

BSc Marketing, Academy of Economic Studies (ASE), Bucharest. Completed July 2020.