I run A/B tests and personalization, build AI automation, and run SEO experiments.
This site is where I write up what I find.
What I do
- Adobe
- Testing and personalization in Adobe Target, hands-on for six years: A/B tests, Experience Targeting, custom-code offers, and the readouts that recommend keep, change or stop. Around Target I build Customer Journey Analytics dashboards, debug delivery across the Web SDK and tags, and work with audiences shared from AEP.
- AI
- Automation for marketing operations: agents and scripts that run audits, pull reports from analytics and search APIs, and draft the routine write-ups. And tooling for coding agents: the command-line tools, skills and checks I run my own agents with.
- SEO
- Experiments with AI tools on sites I run. I publish the numbers and keep the domains to myself.
About
I'm Mihai Hurjui. I work at IBM as a Testing and Personalization Strategist, after eight years at HP in three roles. I live in Bucharest.