Skip to content
~/adobe/experience-platform

Mihai Hurjui

AEP consultant & implementer. A/B testing, personalization, Web SDK, and data collection across enterprise Adobe stacks.

Adobe Target CJA Web SDK Launch AJO AEP
Career Trajectory

PROFESSIONAL
CHRONOLOGY.

Enterprise Adobe implementations across personalization, analytics, and data collection -- from landing page operations to testing strategy.

Location
Bucharest, Romania
Remote & On-Site
Education
Academy of Economic Studies
B.S. Marketing, 2020
DEC 2024 — PRES
REMOTE

TESTING & PERSONALIZATION STRATEGIST

IBM

Investigate and resolve technical issues in A/B tests and personalized web experiences, working with engineers, analysts, and marketing teams. Set up and maintain Adobe Target experiments using APIs and built-in features to improve user experience and business metrics. Create documentation and contribute to cross-team process improvements.

AUG 2020 — DEC 2024
REMOTE

PRODUCT OWNER — ADOBE TARGET

HP INC.

Led setup and troubleshooting of A/B testing and personalization campaigns using Adobe Target to improve user experience and hit performance targets. Coordinated with marketing, IT, and design teams to deploy features and resolve technical issues. Prioritized testing requests based on business goals, ensuring timely rollout of optimizations.

APR 2018 — AUG 2020
BUCHAREST

PROJECT MANAGER — LANDING PAGES

HP INC. / EMEA

Managed creation, updates, and troubleshooting of landing pages for product launches and campaigns across EMEA markets. Improved page performance by resolving technical issues and coordinating updates with marketing and development teams.

MAY 2016 — APR 2018
BUCHAREST

CONTENT & DIGITAL OPERATIONS

HP INC.

Content management and documentation supporting digital operations -- issue tracking, localization coordination, and content accuracy across multiple markets.

Skillset Matrix

CORE
COMPETENCIES.

Technical Proficiency
JavaScript
Python
TypeScript
XDM/JSON
HTML/CSS
SQL

ADOBE TARGET

A/B testing, XT activities, Automated Personalization, Recommendations, and custom code offers for enterprise web properties.

Deliveryat.js / Web SDK
TestingActivity QA
DecisioningEdge + On-Device

CUSTOMER JOURNEY ANALYTICS

Cross-channel reporting, data views, calculated metrics, and Analysis Workspace for unified customer intelligence.

ReportsData Views
AnalysisWorkspace
DataConnections

AEP DATA FOUNDATION

XDM schema design, dataset management, identity resolution, and Real-Time CDP configuration.

SchemasXDM Design
IdentityResolution
CDPReal-Time

WEB SDK + LAUNCH

alloy.js implementation, datastream configuration, tag rules, data elements, and event forwarding.

Libraryalloy.js
TagsRules / DE
LayerACDL

ADOBE JOURNEY OPTIMIZER

Journey canvas design, offers decisioning, channel configuration, and audience-triggered orchestration.

CanvasJourneys
DecisioningOffers
ConfigChannels
Availability

GET IN
TOUCH.

Currently open to new opportunities -- remote or on-site. Available for contract consulting, full-time roles, or project-based Adobe Experience Platform work.

BASED IN BUCHAREST, ROMANIA